Pingem Is Ready. Here's My Launch Plan

👟 Topic: Pingem Is Ready. Here's My Launch Plan

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Last week, I told you I was doubling down on Pingem's "Search by Job Post" feature and still had some work to do.

Well, I did the work. And for the first time since I started building this thing, I can confidently say: I’m satisfied with the MVP (minimum viable product).

Let me explain what changed and what's next.

There's a term we use in product management called "dogfooding."

It basically means using your own product the same way a real user would, not as the builder who knows all the workarounds, but as someone who actually needs it to work.

The reason I'm bringing this up now is because I haven't been able to dogfood Pingem until this point. I had been busy trying to build, fix, or tweak features.

But this week, that’s different.

Since last week, I finally fixed the search discovery feature. Long story short, the API we were using just wasn't cutting it. Results were inconsistent, the data was unreliable, and I was spending more time patching issues than actually improving the product.

So I did what any rational builder would do. I ditched it, did some research, and integrated an entirely new API.

This new API does three things we were previously using separate APIs for, all in one. It's simpler, it's more reliable, and it saves costs.

What this means practically is that I don't need to code or add more features right now. The core product works.

So for the next few weeks, I'm shifting from building mode to content mode.

Which brings me to the big one.

Up until now, I've only been sharing Pingem in two places: this newsletter and a handful of LinkedIn DMs.

But I’m going public this week.

The strategy is straightforward. Over the next week or two, I'm going to post five to seven times on LinkedIn, maybe more, sharing the journey and thought process behind Pingem.

Things like why I'm building it, the architecture decisions, the user research insights, and what makes it different from just using ChatGPT to write your cold emails.

After the content series, I'll drop a launch post, but not to blast the doors open.

I'm thinking in batches: the first 50 or 100 users, then another wave, then another. I want to move slowly enough to collect real user stories and testimonials.

If you've been following along for a while, you've watched this thing evolve from a voice-to-email tool called SayMail into something very different. So here's where Pingem stands today:

→ It's a complement, not a competitor. Pingem isn't trying to replace LinkedIn or your job board. You find the job posting or the contact. Pingem helps you reach the person behind it.

→ The emails sound better than ever. We fine-tuned the prompt engineering so the outputs feel more natural, more personalized, and less like a template.

→ Advanced Research goes deep. Pingem doesn't just pull from LinkedIn. It finds podcast appearances, social media posts, personal websites, and news mentions.

If you haven't tried it yet, now is the time I feel most confident recommending it.

Give it a try here.

Or, just follow along. Either way, I appreciate you being here.

That’s all for today. If you enjoyed this post, share it with a friend!

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See you next Tuesday 🤝

-Michael Ly

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